The Rockefeller Foundation

CHALLENGE

In 2013, The Rockefeller Foundation launched Digital Jobs Africa to advance Impact Sourcing Initiatives, a programme that intentionally employs people who have limited opportunity for sustainable employment. By 2014, it needed to hold a second Impact Sourcing Conference focusing on upscaling its early success stories and practices. This conference would need to bring together over 300 delegates from 12 different countries to deliberate and share in an immersive and compelling format.

SOLUTION

CREA8 International helped design, plan and implement this Impact Sourcing Conference. An extensive communications and public relations drive was undergone involving lobbying, press releases, mass media broadcasting and social media. An event app was also created to keep the delegates engaged and up to date on times and activities. After the event, Narrative and Conference Summary reports were designed and sent to the relevant stakeholders.