“All na Packaging”

By Otoabasi Bassey

It’s undeniable that the world is changing. It always has, it always will be. There are over 7 billion people in the world interacting with countless organizations, companies and brands. With digital and social media eliminating the level of barriers to speaking to the world, there are more voices than ever, it is easy to be lost in the crowd.

The organizations that can navigate this new world and leverage the new reality will cut through the noise and connect with their customers, maximizing engagement, impact and profits. Those who cannot will be ruthlessly left behind.

There is this Nigerian (pidgin) phrase that pops into my head all the – ‘All na Packaging’. It basically means ‘Packaging is everything’. You could have the best product, the best service, or the best skill. If you can’t package yourself in a clear, compelling way and sell, if you cannot communicate effectively, you would not be able to deliver or extract maximum value from it. The highest rewards in many fields go to the most visible.

Imagine this, thriving in your industry, working in a well-oiled, clearly defined machine, capturing the sales, attention, and devotion of your customers. Imagine delivering massive value and creating lasting impact. That is the power that combining strong day-to-day operations with strong packaging – your compelling messaging grants you.

The most successful companies are built around a single rallying cry. Space X – putting humans on mars, Tesla – Building efficient, competitive battery powered vehicles, Apple – Helping people unleash their creativity. These are mission statements that don’t just sit on a plaque at the reception desk. They permeate the entire company culture and affect everything from high-level strategic decisions to the janitor on the floor. It certainly is clearly expressed in every piece of marketing or communication that comes from these companies changing the world.

At CREA8 International, we help you understand who you are, and where you are going. With our out-the-box thinking and diligent execution, we work with you to define and communicate your key messages to your stakeholders. We help you figure out what you need to say, and how you need to say it to rally people to your cause. From strategy and ideation, to design and immersive events, with us, you are equipped to connect and succeed in a world in flux.

Read more